Lionel Messi Becomes Ambassador for Saudi Luxury Brand Sayyar

Argentine soccer legend Lionel Messi is stepping into a new role as the face of a fancy Saudi clothing brand called Sayyar. In a cool campaign shown on Sayyar’s Instagram, Messi rocked a full traditional Saudi outfit, looking sharp in a white robe and a red-and-white scarf.

Messi has collaborated with Saudi Arabia before. He has previously assisted in their tourism advertisements, which highlight the nation’s unique locations and exciting activities.

Messi visited Saudi Arabia, not only to stay in fancy hotels but also to explore historical sites like At-Turaif and experience modern spots like VIA Riyadh and Boulevard Riyadh City. He got a taste of everything Saudi Arabia has to offer

In January, the Saudi Tourism Authority launched a global marketing campaign under the “Saudi, Welcome To Arabia” brand, featuring Messi as its ambassador.

The “Go Beyond What You Think” campaign was launched in China, India, and Europe, among other prominent regions
The campaign, titled “Go Beyond What You Think,” was rolled out in key markets across Europe, India, and China. According to the press release, it was crafted based on consumer insights revealing common misconceptions about the destination.

The campaign aimed to invite audiences to witness the incredible and vibrant cultural transformation underway across Saudi Arabia. The campaign’s celebration of Saudi women who are breaking perceptions and pursuing diverse careers like DJing and football is one of the best aspects of the campaign.

Saudi Arabia is trying to boost its tourism scene. They’re hosting tons of events like Riyadh Season and Jeddah Season, making it easier for people to visit with simpler visa rules.

Messi’s partnership with Sayyar isn’t just about clothes. It’s about showcasing the appeal of Saudi Arabia to the world and inviting everyone to come and explore it. And with Messi’s star power, it can help draw people’s attention.