We’ve recently come across Sigma Tech and were impressed by its innovative approach to streamlining essential services. This led us to interview Badruddin Al Saleh, the Founder and CEO of Sigma Tech.
Badruddin Al Saleh, founder of Sigma Tech, describes it as “a cutting-edge digital platform launched in 2021 in the Algerian market, aimed at revolutionising home services. Alongside our team, our platform offers a range of services, including cleaning, maintenance, furniture moving, housekeeping, and healthcare, all accessible through a simple and free reservation system.”
Drawing on a decade of corporate experience in financial management and business development, Badruddin Al Saleh has been a pioneer in the home services industry since 2015.
Sigma Tech is a tech startup committed to redefining the region’s on-demand home and healthcare services by implementing quality-driven, efficient operational models.
Presently, the company boasts a network of over 500 authorised service providers across seven major Algerian cities, serving thousands of satisfied clients. With a diverse team of 15 members spanning Algeria, Egypt, and Saudi Arabia, the company has witnessed a doubling of sales in the Algerian market since the beginning of the year. Sigma Tech’s vision extends to entering the Saudi market and expanding further across the Middle East and North Africa.
During a recent visit to Saudi Arabia, Badruddin Al Saleh attracted significant interest from Saudi angel investors, resulting in a six-figure investment agreement. This investment is poised to fuel Sigma Tech’s expansion into the Saudi market and the Gulf Cooperation Council countries.
Additionally, Sigma Tech secured a strategic partnership with MMS and ECIT, marking a significant milestone in its growth trajectory.
Navigating the complexities of the home services sector, Badruddin Al Saleh remarks, “Regulating this sector presents numerous challenges, from sourcing skilled technicians to negotiating fair prices and ensuring service quality.”
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Empowering the Labour Market Through Digitization
Badruddin emphasises the transformative power of digitising the labour market to enhance customer satisfaction and cater to evolving needs. Leveraging the digital revolution in home and health services, Sigma Tech aims to provide job opportunities and elevate service standards.
Founders’ Perspectives on Sigma Tech
Sigma Tech addresses a critical gap in the market, where homeowners in the Middle East and North Africa often struggle to find reliable service providers. By introducing a digital platform akin to Uber and Careem, Sigma Tech connects skilled professionals with homeowners, ensuring quality service delivery.
Exploring the Sigma Tech Application
The Sigma Tech application offers a seamless experience for both service providers and customers. Service providers can access many tasks, manage appointments, and market themselves effectively. Meanwhile, customers can easily locate nearby service providers and automate task assignments.
In conclusion, under Badruddin Al Saleh’s leadership, Sigma Tech is poised to revolutionise the labour market and redefine the landscape of home services. We look forward to witnessing their continued success.
